MARKETING AND MANAGING TOURISM DESTINATIONS
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a to...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2019
|
| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-954255 | ||
| 005 | 2019023161528 | ||
| 008 | 210406t2019 NJU ag# ##001 #deng#D | ||
| 020 | # | # | |a 9781138897298 |q paperback |
| 020 | # | # | |a 9781138897281 |q hardcover |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a G155.A1 |b M665 2019 |
| 100 | 1 | # | |a Morrison, Alastair M. |e author |
| 245 | 1 | 0 | |a MARKETING AND MANAGING TOURISM DESTINATIONS |c ALASTAIR M. MORRISON |
| 250 | # | # | |a Second Edition |
| 264 | # | 1 | |a New York |b Routledge |c 2019 |
| 264 | # | 4 | |c ©2019 |
| 300 | # | # | |a xxiii, 689 pages |b color illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a "First edition published by Routledge 2013"--T.p. verso. |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step by step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands on guide to implementing every single concept included in the text. New chapters and content include: * A Does it Work feature throughout demonstrating examples of real successes using the processes in the book * More substantial coverage of consumer behaviour to balance the book s focus with B2B planning * Digital techniques and practices brought fully up to date * Also includes a comprehensive online Tutors Guide and Market2Win Simulator for those who teach marketing strategy. |
| 526 | 0 | # | |a HTT712 |b HM771 |5 FPHP |
| 526 | 0 | # | |a Tourism Destination Analysis |b Master in Gastronomy |5 Faculty of Hotel & Tourism Management |
| 650 | # | 0 | |a Tourism |x Marketing |
| 650 | # | 0 | |a Tourism |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=954255 |
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Managing Tourism Destinations