Kansei Innovation Practical Design Applications for Product and Service Development

• Main Authors: Nagamachi, Mitsuo 1936- (Author), Anitawati Mohd Lokman (Author)
• Format: Book
• Language: English
• Published: Boca Raton, Florida CRC Press 2015
• Subjects: New products; Human engineering
• Online Access: Click Here to View Status and Holdings.
• Item Description: Waqf Collection: Prof Emeritus Dato' Dr. Hassan Said
• Physical Description: xi, 117 pages illustrations 23 cm
• Bibliography: Includes bibliographical references (pages 110) and index
• ISBN: 9781498706827

Nagamachi shares his 50 years of experience in enterprise guidance and product development, including examples of exceptional service guidance and product development, including examples of exceptional service innovation at companies such as Nissan Motor, Mazda, Toyota, Volvo, Fuji Heavy industries, Mitsubishi electric, Tenmaya Department Stores, Seibu Department Stores, Seibu Department Stores, Suntory , NEC, Sharp, Komatsu, Wacoal Corporation, Matsushita Electric Works (now Panasonic Electric Works), Boeing, and many more.