Media Analysis Techniques
In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media....
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
2019
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| Edition: | Sixth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-950725 | ||
| 005 | 2019824154944 | ||
| 008 | 200123t2019 CAU a## ##001# eng#D | ||
| 020 | # | # | |a 9781506366210 |q paperback |
| 040 | # | # | |a UiTM |b eng |d UiTM |e rda |8 DLC |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a P91 |b .B43 2019 |
| 100 | 1 | # | |a Berger, Arthur Asa |d 1933- |e author |
| 245 | 1 | 0 | |a Media Analysis Techniques |c Arthur Asa Berger |
| 250 | # | # | |a Sixth Edition |
| 264 | # | 1 | |a Los Angeles |b SAGE |c 2019 |
| 264 | # | 4 | |c ©2019 |
| 300 | # | # | |a xix, 346 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations. |
| 650 | # | 0 | |a Mass media |x Methodology |
| 650 | # | 0 | |a Mass media criticism |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=950725 |
Media analysis techniques