CONCEPT CODE HOW TO CREATE MEANINGFUL CONCEPTS
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefor...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam
BIS Publishers
2016
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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