RESEARCH METHODS FOR BUSINESS A Skill-Building Approach

RESEARCH METHODS FOR BUSINESS A Skill-Building Approach

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Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.

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Bibliographic Details
Main Author: Sekaran, Uma (Author)
Format: Book
Language:English
Published: New York John Wiley & Sons 2003
Edition:Fourth Edition
Subjects:
Business > Research
Business > Research > Methodology
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Introduction to Research
  • Scientific Investigation
  • Technology and Business Research
  • The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition
  • The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development
  • The Research Process: Step 6: Elements of Research Design
  • Experimental Designs
  • Measurement of Variables: Operational Definition and Scales-- Measurement: Scaling, Reliability, Validity
  • Data Collection Methods
  • Sampling
  • Data Analysis and Interpretation
  • The Research Report
  • Managerial Decision Making and Research
  • Module: A Refresher on Some statistical Terms and Tests

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