RESEARCH METHODS FOR BUSINESS A Skill-Building Approach
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
2003
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| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-950228 | ||
| 005 | 2018030114157 | ||
| 008 | 180130t2003 NYU #g# ##001 ##ENG#D | ||
| 020 | 0 | 0 | |a 9814126748 |q paperback |
| 020 | 0 | 0 | |a 0471203661 |q hardback |
| 040 | 0 | 0 | |a UiTM |b eng |c UiTM |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD30.4 |b .S45 2003 |
| 100 | 1 | 0 | |a Sekaran, Uma |e author |
| 245 | 1 | 0 | |a RESEARCH METHODS FOR BUSINESS |b A Skill-Building Approach |c Uma Sekaran |
| 250 | 0 | 0 | |a Fourth Edition |
| 264 | # | 1 | |a New York |b John Wiley & Sons |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | 0 | 0 | |a xiv, 450 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Wakaf Collections: Prof Dr. Hj. Muhamad Rahimi Osman |
| 504 | 0 | 0 | |a Includes bibliographical references (pages 426-431) and index |
| 505 | 0 | 0 | |a Introduction to Research -- Scientific Investigation --Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales-- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some statistical Terms and Tests |
| 520 | # | # | |a Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Business |x Research |
| 650 | # | 0 | |a Business |x Research |x Methodology |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=950228 |
RESEARCH METHODS FOR BUSINESS A Skill-Building Approach