ECONOMICS FOR BUSINESS

• Main Authors: Sloman John 1947- (Author), Hinde, Kevin (Author), Garratt, Dean 1970- (Author), Guest, Jon (Author), Jones, Elizabeth (Author)
• Format: Book
• Language: English
• Published: United Kingdom Pearson 2019
• Edition: Print book : English : Eighth edition
• Subjects: Economics; Business; Managerial economics
• Online Access: Click Here to View Status and Holdings.

Economic decisions lie at the heart of business. Economics is all about the choices between alternatives and how to weigh up their costs and benefits. Studying this book will help you understand such choices and how to make them successfully when you take up a job or perhaps run your own business....

Table of Contents:

• Brief Contents About the authors Brief contents Detailed contents Preface Publisher's acknowledgements PART A BUSINESS AND ECONOMICS1 The business environment and business economics2 Economics and the world of business3 Business organisations PART B BUSINESS AND MARKETS4 The working of competitive markets5 Business in a market environment6 Demand and the consumer7 Behavioural economics of the consumer8 Firms and the consumer PART D BACKGROUND TO SUPPLY9 Costs of production10 Revenue and profit PART E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS11 Profit maximisation under perfect competition and monopoly12 Profit maximisation under imperfect competition13 Alternative theories of the firm PART F SUPPLY: ALTERNATIVE STRATEGIES14 An introduction to business strategy15 Growth strategy16 The small-firm sector17 Pricing strategy PART G THE FIRM IN THE FACTOR MARKET18 Labour markets, wages and industrial relations19 Investment and the employment of capital PART H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS 20 Reasons for government intervention in the market21 Government and the firm22 Government and the market PART I BUSINESS IN THE INTERNATIONAL ENVIRONMENT23 Globalisation and multinational business24 International trade25 Trading blocs PART J THE MACROECONOMIC ENVIRONMENT26 The macroeconomic environment of business27 The balance of payments and exchange rates28 The financial system, money and interest rates29 Business activity, unemployment and inflation PART K MACROECONOMIC POLICY30 Demand-side policy31 Supply-side policy32 International economic policy Web appendixKey ideasGlossaryIndex