THE ART OF DIGITAL MARKETING THE DEFINITIVE GUIDE TO CREATING STRATEGIC, TARGETED, AND MEASURABLE ONLINE CAMPAIGNS

The premier guide to digital marketing that works, and a solid framework for success The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certifi...

Full description

Saved in:
Bibliographic Details
Main Author: Dodson, Ian (Author)
Format: Book
Language:English
Published: Hoboken John Wiley & Sons, Inc., 2016
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-949042
005 2019718234325
008 t 2016-US ag# ##001 ##eng#D
020 # # |a 9781119265702  |q hardback 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.1265  |b .D63 2016 
100 1 # |a Dodson, Ian  |e author 
245 0 4 |a THE ART OF DIGITAL MARKETING  |b THE DEFINITIVE GUIDE TO CREATING STRATEGIC, TARGETED, AND MEASURABLE ONLINE CAMPAIGNS  |c IAN DODSON 
264 # 1 |a Hoboken  |b John Wiley & Sons, Inc.,  |c 2016 
264 # 4 |c ©2016 
300 # # |a viii. 385 pages  |b illustrations  |c 26 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
520 # # |a The premier guide to digital marketing that works, and a solid framework for success The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing 
526 0 # |a SARJANA MUDA PERNIAGAAN MUZIK (KEPUJIAN)  |b Creative Promotion in New Media  |5 FAKULTI MUZIK 
526 0 # |a MU223  |b MUB552  |5 MU 
546 # # |a In English 
650 # # |a Internet marketing 
650 # # |a Strategic planning 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=949042 
964 # # |c BOK  |d 01 
998 # # |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||00520##a007.2||00520##b007.2||00546##a006.11||