THE ART OF DIGITAL MARKETING THE DEFINITIVE GUIDE TO CREATING STRATEGIC, TARGETED, AND MEASURABLE ONLINE CAMPAIGNS

• Main Author: Dodson, Ian (Author)
• Format: Book
• Language: English
• Published: Hoboken John Wiley & Sons, Inc., 2016
• Subjects: Internet marketing; Strategic planning
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: viii. 385 pages illustrations 26 cm
• ISBN: 9781119265702

The premier guide to digital marketing that works, and a solid framework for success The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing