Principles of MARKETING
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework. For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, incr...
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
United Kingdom
Pearson Education Limited
2018
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Edition: | GLOBAL EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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