Principles of MARKETING

Principles of MARKETING

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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework. For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, incr...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author), Opresnik, Marc Oliver (Author)
Format: Book
Language:English
Published: United Kingdom Pearson Education Limited 2018
Edition:GLOBAL EDITION
Subjects:
Marketing
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