HOW TO RESEARCH TRENDS move beyond TREND WATCHING to kick start INNOVATION
Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal b...
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Main Author: | Dragt, Els (Author) |
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Format: | Book |
Language: | English |
Published: |
Amsterdam
BIS PUBLISHERS
2017
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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