HOW TO RESEARCH TRENDS move beyond TREND WATCHING to kick start INNOVATION

Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal b...

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Bibliographic Details
Main Author: Dragt, Els (Author)
Format: Book
Language:English
Published: Amsterdam BIS PUBLISHERS 2017
Subjects:
Online Access:Click Here to View Status and Holdings.
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