The Theory and Practice of Motion Design Critical Perspectives and Professional Practice

"This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice. Spanning interaction design, product interfaces, kinetic data visualizations, ty...

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Bibliographic Details
Other Authors: Stone, R. Brian 1963- (Editor), Wahlin, Leah (Editor)
Format: Book
Language:English
Published: New York, NY Routledge, Taylor & Francis Group 2018
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Summary:"This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice. Spanning interaction design, product interfaces, kinetic data visualizations, typography, TV and film title design, brand building, narrative storytelling, history, exhibits and environments, editors R. Brian Stone and Leah Wahlin offer an interdisciplinary range of academic essays and professional interviews that together form a dialogue between motion design theory and professional practice. Written for both those critically engaged with motion design as well as those working or aspiring to work professionally in the field, the book features a range of international contributors and interviews with some of the best-known designers in the field, including Kyle Cooper, Karin Fong, and Daniel Alenquer. The Theory and Practice of Motion Design seeks to illuminate the diverse, interdisciplinary field of motion design by offering a structured examination of how motion design has evolved, what forces define our current understanding and implementation of motion design, and how we can plan for and imagine the future of motion design as it unfolds."--
Physical Description:xx, 328 pages illustrations (some color) 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9781138490796
9781138490802
1138490806
1138490792