GLOBAL MARKETING & ADVERTISING Understanding Cultural Paradoxes
"Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps d...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
2019
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| Edition: | 5th EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Global Marketing and Advertising Understanding Cultural Paradoxes