Digital and Marketing Asset Management The Real Story About Dam Technology And Practice

Digital and Marketing Asset Management The Real Story About Dam Technology And Practice

The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the...

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Bibliographic Details
Main Author: Regli, Theresa (Author)
Format: Book
Language:English
Published: Brooklyn, New York Rosenfeld Media 2016
©2016
Subjects:
Computer files
Business > Databases
Digital media
Online Access:Click Here to View Status and Holdings.
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Summary:The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
Item Description:Includes index
Physical Description:xiv, 225 pages : illustrations 23 cm
ISBN:9781933820729

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