SCHOOL OF BUSINESS AND ADMINISTRATION
The Stores atmosphere's being studied in this research is about the shop's atmosphere and how customers perceive this atmosphere elements. From the results, Body Shop is existing at satisfaction level except for few factors only which can be improved by the management.
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| Format: | Thesis Book |
| Published: |
Shah Alam, Selangor
Institut Teknologi MARA
1998
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| Online Access: | Click Here to View Status and Holdings. |
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Sales administration principles and problems
