The Public Relations Strategic Toolkit An Essential Guide to Successful Public Relations Practice

The Public Relations Strategic Toolkit An Essential Guide to Successful Public Relations Practice

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The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts...

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Bibliographic Details
Main Authors: Theaker, Alison (Author), Yaxley, Heather (Author)
Format: Book
Language:English
Published: Abingdon, Oxon New York, NY Routledge 2018
Edition:Second edition
Subjects:
Corporations > Public relations
Business communication
Online Access:Click Here to View Status and Holdings.
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