The Public Relations Strategic Toolkit An Essential Guide to Successful Public Relations Practice
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon New York, NY
Routledge
2018
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| Edition: | Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781138678651 |q hardback |
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| 090 | 0 | 0 | |a HD59 |b .T443 2018 |
| 100 | 1 | # | |a Theaker, Alison |e author |
| 245 | 1 | 4 | |a The Public Relations Strategic Toolkit |b An Essential Guide to Successful Public Relations Practice |c Alison Theaker and Heather Yaxley |
| 250 | # | # | |a Second edition |
| 264 | # | 1 | |a Abingdon, Oxon |a New York, NY |b Routledge |c 2018 |
| 264 | # | 4 | |c ©2018 |
| 300 | # | # | |a xii, 417 pages : |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. |
| 650 | # | 0 | |a Corporations |x Public relations |
| 650 | # | 0 | |a Business communication |
| 700 | 1 | # | |a Yaxley, Heather |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=946233 |
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The public relations strategic toolkit an essential guide to successful public relations practice 
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