The Public Relations Strategic Toolkit An Essential Guide to Successful Public Relations Practice

• Main Authors: Theaker, Alison (Author), Yaxley, Heather (Author)
• Format: Book
• Language: English
• Published: Abingdon, Oxon New York, NY Routledge 2018
• Edition: Second edition
• Subjects: Corporations > Public relations; Business communication
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii, 417 pages : 25 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 9781138678651

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.