Marketing Your Library's Electronic Resources A How-To-Do-It Manual for Librarians

Marketing Your Library's Electronic Resources A How-To-Do-It Manual for Librarians

When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this...

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Bibliographic Details
Main Authors: Kennedy, Marie R. (Author), LaGuardia, Cheryl (Author)
Format: Book
Language:English
Published: Chicago ALA Neal-Schuman, an imprint of the American Library Association 2018
Edition:Second edition
Subjects:
Libraries > Special collections > Electronic information resources
Libraries > Marketing
Digital libraries > Marketing
Online Access:Click Here to View Status and Holdings.
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