Marketing Your Library's Electronic Resources A How-To-Do-It Manual for Librarians
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
ALA Neal-Schuman, an imprint of the American Library Association
2018
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| Edition: | Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780838915653 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a Z692.C65 |b K466 2018 |
| 100 | 1 | # | |a Kennedy, Marie R. |e author |
| 245 | 0 | 0 | |a Marketing Your Library's Electronic Resources |b A How-To-Do-It Manual for Librarians |c Marie R. Kennedy and Cheryl LaGuardia |
| 250 | # | # | |a Second edition |
| 264 | # | 1 | |a Chicago |b ALA Neal-Schuman, an imprint of the American Library Association |c 2018 |
| 300 | # | # | |a xxi, 218 pages : |b illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includesseven complete programs from both public and academic libraries |
| 650 | # | 0 | |a Libraries |x Special collections |x Electronic information resources |
| 650 | # | 0 | |a Libraries |x Marketing |
| 650 | # | 0 | |a Digital libraries |x Marketing |
| 700 | 1 | # | |a LaGuardia, Cheryl |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=946221 |
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Marketing and promoting electronic resources creating the e-buzz!