Marketing Your Library's Electronic Resources A How-To-Do-It Manual for Librarians
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago
ALA Neal-Schuman, an imprint of the American Library Association
2018
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| Edition: | Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includesseven complete programs from both public and academic libraries |
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| Physical Description: | xxi, 218 pages : illustrations 28 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780838915653 |
Marketing and promoting electronic resources creating the e-buzz!