PUBLIC RELATIONS CAMPAIGNS An Integrated Approach
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current cas...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
2019
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| Edition: | First edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Developing the public relations campaign a team-based approach