PUBLIC RELATIONS CAMPAIGNS An Integrated Approach
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current cas...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
2019
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| Edition: | First edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model-Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. |
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| Physical Description: | xxvii, 276 pages : illustrations 24 cm |
| Bibliography: | Includes bibliographical references (pages 254-266) and indexes |
| ISBN: | 9781506332512 |
Developing the public relations campaign a team-based approach