Visual Public Relations Strategic Communication Beyond Text
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it out...
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Abingdon, Oxon
Routledge
2018
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Series: | Routledge new directions in public relations and communication research
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-946009 | ||
005 | 2019610143040 | ||
008 | t2018 -UK #g| |#001 ##eng#D | ||
020 | # | # | |a 9781138064669 |q hardback |
040 | # | # | |a UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HM1221 |b .C585 2018 |
100 | 1 | # | |a Collister, Simon |e author |
245 | 0 | 0 | |a Visual Public Relations |b Strategic Communication Beyond Text |c Simon Collister and Sarah Roberts-Bowman |
264 | # | 1 | |a Abingdon, Oxon |b Routledge |c 2018 |
264 | # | 4 | |c ©2018 |
300 | # | # | |a xii, 203 pages : |b illustrations |c 25 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
490 | 0 | # | |a Routledge new directions in public relations and communication research |
504 | # | # | |a Includes bibliographical references and indexes |
520 | # | # | |a This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. |
650 | # | 0 | |a Public relations |
650 | # | 0 | |a Advertising |
650 | # | 0 | |a Visual communication |
700 | 1 | # | |a Roberts-Bowman, Sarah |d 1965- |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=946009 |