Visual Public Relations Strategic Communication Beyond Text

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it out...

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Bibliographic Details
Main Authors: Collister, Simon (Author), Roberts-Bowman, Sarah 1965- (Author)
Format: Book
Language:English
Published: Abingdon, Oxon Routledge 2018
Series:Routledge new directions in public relations and communication research
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781138064669  |q hardback 
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041 0 # |a eng 
090 0 0 |a HM1221  |b .C585 2018 
100 1 # |a Collister, Simon  |e author 
245 0 0 |a Visual Public Relations  |b Strategic Communication Beyond Text  |c Simon Collister and Sarah Roberts-Bowman 
264 # 1 |a Abingdon, Oxon  |b Routledge  |c 2018 
264 # 4 |c ©2018 
300 # # |a xii, 203 pages :  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 0 # |a Routledge new directions in public relations and communication research 
504 # # |a Includes bibliographical references and indexes 
520 # # |a This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. 
650 # 0 |a Public relations 
650 # 0 |a Advertising 
650 # 0 |a Visual communication 
700 1 # |a Roberts-Bowman, Sarah  |d 1965-  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=946009