Visual Public Relations Strategic Communication Beyond Text

Visual Public Relations Strategic Communication Beyond Text

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it out...

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Bibliographic Details
Main Authors: Collister, Simon (Author), Roberts-Bowman, Sarah 1965- (Author)
Format: Book
Language:English
Published: Abingdon, Oxon Routledge 2018
Series:Routledge new directions in public relations and communication research
Subjects:
Public relations
Advertising
Visual communication
Online Access:Click Here to View Status and Holdings.
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Summary:This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations.
Physical Description:xii, 203 pages : illustrations 25 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9781138064669

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