EXPERIENTIAL MARKETING Consumer Behaviour, Customer Experience and The 7Es
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our fut...
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| Format: | Book |
| Language: | English |
| Published: |
London New York
Routledge, Taylor & Francis Group
2019
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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EXPERIENTIAL MARKETING Consumer Behavior, Customer Experience and The 7Es
Relationship marketing for competitive advantage winning and keeping customers
Managing Customer Experience and Relationships A Strategic Framework
