EXPERIENTIAL MARKETING Consumer Behaviour, Customer Experience and The 7Es

EXPERIENTIAL MARKETING Consumer Behaviour, Customer Experience and The 7Es

Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our fut...

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Bibliographic Details
Main Author: Batat, Wided (Author)
Format: Book
Language:English
Published: London New York Routledge, Taylor & Francis Group 2019
Subjects:
Marketing
Consumer behavior
Customer relations
Relationship marketing
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