EXPERIENTIAL MARKETING Consumer Behaviour, Customer Experience and The 7Es

EXPERIENTIAL MARKETING Consumer Behaviour, Customer Experience and The 7Es

Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our fut...

Full description

Saved in:
Bibliographic Details
Main Author: Batat, Wided (Author)
Format: Book
Language:English
Published: London New York Routledge, Taylor & Francis Group 2019
Subjects:
Marketing
Consumer behavior
Customer relations
Relationship marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty?
Physical Description:xxiv, 277 pages : illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9781138293151

Similar Items