ENTREPRENEURSHIP THE DISNEY WAY

• Main Author: Goldsby, Michael G. (Author)
• Format: Book
• Language: English
• Published: New York, NY Routledge 2019
• Subjects: Businessmen > Biography > United States; Entrepreneurship > United States; Creative ability in business > United States
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xi, 308 pages : illustrations 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781138737549

This book focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history. Outlining the specific processes of the company, Goldsby and Mathews provide the reader with the tools they need to embrace their own entrepreneurial leadership style, to lead effectively, to be more innovative, and to build a successful organization.