Promotional decision making practice and theory a study in marketing management

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Bibliographic Details
Main Author:	Robinson, Patrick J
Other Authors:	Luck, David
Format:	Unknown
Published:	New York McGraw Hill Book 1964
Subjects:	Sales promotion
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5438.5 \|b .R63 1964
100	1	#	\|a Robinson, Patrick J
245	1	1	\|a Promotional decision making practice and theory \|b a study in marketing management \|c by Patrick J. Robinson and David J. Luck
260	#	#	\|a New York \|b McGraw Hill Book \|c 1964
300	#	#	\|a 254 p
650	#	0	\|a Sales promotion
700	1	#	\|a Luck, David
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=94586
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