Digital Rebirth How Smart Companies Recreate Themselves in the Digital Era

• Main Authors: Leibold, Marius (Author), Voelpel, Sven C. (Author)
• Format: Book
• Language: English
• Published: Germany Publicis Pixelpark 2018
• Subjects: Technological innovations > Management; Information technology > Management
• Online Access: Click Here to View Status and Holdings.

 Digital Rebirth transcends digital transformation. It involves a revolutionary reinventing of the purpose, nature and processes of a company, with accompanying digital business and technological platforms. This book presents a clear framework for practical digital rebirth of companies, contrasting it to prevalent "digital transformation" approaches. Aimed at large and medium-sized companies, as well as their subcontractors and service providers, but also at budding entrepreneurs, it should be read and used by company boards, executives, managers, startup leaders and business consultants.. - In every section of the book you will find proven concepts of Digital Rebirth, digital reinvention, collaborative digital practices, combinatorial technologies, digital platforms, digital ecosystems and pointers how to move from obsolete mindsets and left-over baggage to reinvented digitalization minds and processes.