Export Practice and Management

Export Practice and Management

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The market leader in its field, retailing in over 200 countries, this internationally renowned text is firmly established as the essential guide to export practice and management. Now in its fifth edition, Export Practice and Management continues to focus on developing an export strategy in a pragma...

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Bibliographic Details
Main Author: Branch, Alan E. (Author)
Format: Book
Language:English
Published: United Kingdom CENGAGE Learning 2011
Edition:Fifth Edition
Subjects:
Exports > Handbooks, Manuals, Etc > Great Britain
Exports > Handbooks, Manuals, Etc
Commerce > Handbooks, Manuals, Etc
Online Access:Click Here to View Status and Holdings.
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MARC

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100 1 0 |a Branch, Alan E.  |e author 
245 1 0 |a Export Practice and Management  |c Alan E. Branch 
250 0 0 |a Fifth Edition 
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264 # 4 |c ©2011 
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504 0 0 |a Includes bibliographical references and index 
520 # # |a The market leader in its field, retailing in over 200 countries, this internationally renowned text is firmly established as the essential guide to export practice and management. Now in its fifth edition, Export Practice and Management continues to focus on developing an export strategy in a pragmatic, professional and profitable manner in a competitive international environment. The contents have been thoroughly updated and reflect the many changes in the constantly-evolving global marketplace. It takes full account of future trends in the conduct of international trade and its increasing complexity. Export Practice and Management is ideal for students of International Business and Management and International Marketing. Practitioners will also find this book invaluable when completing professional examinations such as the Chartered Institute of Marketing, the Chartered Institute of Purchasing and Supply, the Institute of Export, the Institute of Chartered Shipbrokers and the Chartered Institute of Logistics and Transport. 
526 0 # |b BA246  |5 BM 
526 0 # |b Bachelor of Business Administration (Hons) International Business  |5 Faculty of Business and Management 
650 # 0 |a Exports  |v Handbooks, Manuals, Etc  |z Great Britain 
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650 # 0 |a Commerce  |v Handbooks, Manuals, Etc 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=944847 
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