Cases in HEALTH CARE MARKETING

Cases in HEALTH CARE MARKETING

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy &...

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Bibliographic Details
Main Author: Fortenberry, John L. (Author)
Format: Book
Published: Sudbury, Massachusetts Jones & Bartlett Learning 2011
Subjects:
Marketing of Health Services
Health Services Needs and Demand > economics
United States
Case Reports
Online Access:Click Here to View Status and Holdings.
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520 # # |a Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials 
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