Marketing Public Health strategies to promote social change
Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advan...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Sudbury, Mass.
Jones & Bartlett Learning
2013
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| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives |
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| Item Description: | Rev. ed. of: Marketing public health / Michael Siegel, Lynne Doner Lotenberg. 2nd ed. c2007 |
| Physical Description: | xvii, 382 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781449683856 1449683851 9781449645236 1449645232 |
Marketing public health strategies to promote social change