The Storyteller's Secret How TED Speakers and Inspirational Leaders Turn Their Passion into Performance

• Main Author: Gallo, Carmine (Author)
• Format: Book
• Language: English
• Published: London Pan MacMillan 2018
• Subjects: Business communication; Communication in management; Communication in organizations; Storytelling; Persuasion (Psychology); Inspiration; Oral communication; Transformational leadership
• Online Access: Click Here to View Status and Holdings.

 How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?They told brilliant stories.Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.