PEMASARAN dari perspektif ISLAM

• Main Author: Ab Aziz Yusof (Author)
• Format: Book
• Language: Malay
• Published: Kuala Lumpur Dewan Bahasa dan Pustaka 2018
• Subjects: Marketing > Islam > Religious aspects; Marketing > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xvi, 304 pages illustrations 21 cm
• Bibliography: Includes bibliographical references: pages 287-298 and index
• ISBN: 9789834915223

This book describes marketing from a different Islamic perspective in terms of its concepts, philosophy, knowledge and implementation as opposed to traditional marketing. Among the matters discussed include marketing, product planning and management goals, product promotion, and integrated marketing communications. This book also highlights the characteristics and roles of Muslim marketers. Among the roles of Muslim marketers is to ensure that the products marketed will bring well-being to human beings. Marketers need to be aware of the successes sought is the success of a comprehensive nature that is not only capable of shared its virtues with human beings in the world but most importantly the will of Allah SWT.