The Economics of Business Enterprise AN INTRODUCTION TO ECONOMIC ORGANISATION AND THE THEORY OF THE FIRM
In its Fourth Edition, this textbook explores how economic activity is organised from a new institutional economics perspective. Using transactions costs as a continuing theme, the book delivers the necessary skills to understand the evolution of organisational forms and the strengths and weaknesses...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cheltenham
Edward Elgar Publishing
2019
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| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing 
The Corporation Investment, mergers, and growth