The Development of International Business A Narrative of Theory and Practice

• Main Author: Pearce, Robert (authhor)
• Format: Book
• Language: English
• Published: Cheltenham Edward Elgar Publishing Ltd 2018
• Series: New horizons in international business
• Subjects: International business enterprises; Economia internazionale > Ruolo delle imprese multinazionali
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xi, 152 pages 24 cm
• Bibliography: Includes bibliography (pages 142-148) and index
• ISBN: 9781788972420

The Development of International Business offers an extensive understanding of contemporary international business through detailed, engaging discussion of the development of the multinational enterprise (MNE) over the past half-century.By providing an analytically informed basis for understanding MNEs, two parallel strands of analysis in International Business (IB) are reviewed: the `theoretical' and the `practical'. Firstly, Robert Pearce identifies how the practical restructuring of the MNE as an organisational form has responded to changes in the wider global economy and how this evolution has interacted with the enrichment of theory on the topic. Secondly, by tracing the persisting dynamics of the MNE's structure and strategic positioning, he demonstrates the use of these systems and how they can help to understand and organise the future evolution of not only MNEs but of international business as a whole.Highly accessible with an informed overview of the entire IB subject area, The Development of International Business is an essential text for students and academics of business, management, economics and development. More generally, business leaders, economists and politicians will value the exceptional insight into the progression of international business and its future.