Get Fit for Digital Business A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World

Get Fit for Digital Business A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World

Is your organisation in good shape for today's digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers?Get Fit for Digital Business w...

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Bibliographic Details
Main Author: Laurens, Rob (Author)
Format: Book
Language:English
Published: Oxon Routledge 2019
Subjects:
Organizational change
Industrial management
Business enterprises > Technological innovations
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Laurens, Rob  |e author 
245 1 0 |a Get Fit for Digital Business  |b A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World  |c Rob Laurens 
264 # 1 |a Oxon  |b Routledge  |c 2019 
264 # 4 |c ©2019 
300 # # |a xv, 166 pages  |b illustrations (black and white)  |c 24 cm 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a Is your organisation in good shape for today's digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers?Get Fit for Digital Business will help you to assess where you are now, where you need to go and how you can get there. Leaning on two decades of business transformation experience, Rob Laurens describes the difference between just doing digital and being digital. He provides a practical six-step process that any leader can use to accelerate change, seize the opportunities and counter the threats that digital technology brings. 
650 # 0 |a Organizational change 
650 # 0 |a Industrial management 
650 # 0 |a Business enterprises  |x Technological innovations 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=942169 
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