Get Fit for Digital Business A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World

• Main Author: Laurens, Rob (Author)
• Format: Book
• Language: English
• Published: Oxon Routledge 2019
• Subjects: Organizational change; Industrial management; Business enterprises > Technological innovations
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xv, 166 pages illustrations (black and white) 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781138616301

Is your organisation in good shape for today's digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers?Get Fit for Digital Business will help you to assess where you are now, where you need to go and how you can get there. Leaning on two decades of business transformation experience, Rob Laurens describes the difference between just doing digital and being digital. He provides a practical six-step process that any leader can use to accelerate change, seize the opportunities and counter the threats that digital technology brings.