Consumer Culture Theory
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.A field which is charac...
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| Format: | Book |
| Language: | English |
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London
SAGE Publications
2018
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| Online Access: | Click Here to View Status and Holdings. |
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Consumer behavior concepts and applications