Consumer Culture Theory

Consumer Culture Theory

Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.A field which is charac...

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Bibliographic Details
Main Author: Craig J. Thompson (Author)
Other Authors: Arnould, Eric J. (Editor)
Format: Book
Language:English
Published: London SAGE Publications 2018
Subjects:
Consumer behavior > Research
Consumer behavior > Case studies
Online Access:Click Here to View Status and Holdings.
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