Global Marketing and Advertising Understanding Cultural Paradoxes
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.The author helps define c...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
SAGE Publications
2018
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| Edition: | 5th Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Global marketing and advertising understanding cultural paradoxes