Digital Marketing Strategic Planning & Integration

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a road...

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Bibliographic Details
Main Author: Hanlon, Annmarie (Author)
Format: Book
Language:English
Published: London SAGE Publications 2019
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