HEALTH CARE MARKET STRATEGY From Planning to Action

Helps students learn step-by-step how to develop and implement a successful marketing strategy for health care facilities.

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Bibliographic Details
Main Author:	Hillestad, Steven G (Author)
Format:	Manuscript Book
Language:	English
Published:	Sudbury, Mass. Jones and Bartlett 2004 ©2004
Edition:	THIRD EDITION
Subjects:	Medical care > Marketing Health services administration. Strategic planning.
Online Access:	Click Here to View Status and Holdings.
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