HEALTH CARE MARKET STRATEGY From Planning to Action

• Main Author: Hillestad, Steven G (Author)
• Format: Manuscript Book
• Language: English
• Published: Sudbury, Mass. Jones and Bartlett 2004; ©2004
• Edition: THIRD EDITION
• Subjects: Medical care > Marketing; Health services administration.; Strategic planning.
• Online Access: Click Here to View Status and Holdings.
• Item Description: Rev. ed. of: Health care marketing plans. 1991
• Physical Description: xvii, 287 pages illustrations 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780763747992; 0763747998

Helps students learn step-by-step how to develop and implement a successful marketing strategy for health care facilities.