HOW DESIGN THINKING TRANSFORMS ORGANIZATIONS AND INSPIRES INNOVATION CHANGE BY DESIGN

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

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Bibliographic Details
Main Authors: Brown, Tim  1954- (Author), Kātz, Barry 1950- (Author)
Format: Book
Language:English
Published: Broadway, New York Harper Business 2019
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