HOW DESIGN THINKING TRANSFORMS ORGANIZATIONS AND INSPIRES INNOVATION CHANGE BY DESIGN

HOW DESIGN THINKING TRANSFORMS ORGANIZATIONS AND INSPIRES INNOVATION CHANGE BY DESIGN

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

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Bibliographic Details
Main Authors: Brown, Tim  1954- (Author), Kātz, Barry 1950- (Author)
Format: Book
Language:English
Published: Broadway, New York Harper Business 2019
Subjects:
Organizational change
Reengineering (Management)
Corporate reorganizations
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a HOW DESIGN THINKING TRANSFORMS ORGANIZATIONS AND INSPIRES INNOVATION  |b CHANGE BY DESIGN  |c Tim Brown ; with Barry Katz 
264 # 1 |a Broadway, New York  |b Harper Business  |c 2019 
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504 # # |a Includes bibliographical references and index 
520 # # |a The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. 
526 0 # |a HTT778  |b HM771  |5 FPHP 
526 0 # |a Tourism Product Design and Innovation  |b Master in Tourism Management  |5 Faculty of Hotel and Tourism Management 
650 # 0 |a Organizational change 
650 # 0 |a Reengineering (Management) 
650 # 0 |a Corporate reorganizations 
700 1 # |a Kātz, Barry  |d 1950-  |e author 
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