HOW DESIGN THINKING TRANSFORMS ORGANIZATIONS AND INSPIRES INNOVATION CHANGE BY DESIGN
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Broadway, New York
Harper Business
2019
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 20194611192 | ||
| 008 | t2019 -US ag# ##001 ##eng#D | ||
| 020 | # | # | |a 9780062856623 |q hardback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 090 | 0 | 0 | |a HD58.8 |b .B76 2019 |
| 100 | 0 | # | |a Brown, Tim |d 1954- |e author |
| 245 | 1 | 0 | |a HOW DESIGN THINKING TRANSFORMS ORGANIZATIONS AND INSPIRES INNOVATION |b CHANGE BY DESIGN |c Tim Brown ; with Barry Katz |
| 264 | # | 1 | |a Broadway, New York |b Harper Business |c 2019 |
| 264 | # | 4 | |c ©2019 |
| 300 | # | # | |a viii, 294 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. |
| 526 | 0 | # | |a HTT778 |b HM771 |5 FPHP |
| 526 | 0 | # | |a Tourism Product Design and Innovation |b Master in Tourism Management |5 Faculty of Hotel and Tourism Management |
| 650 | # | 0 | |a Organizational change |
| 650 | # | 0 | |a Reengineering (Management) |
| 650 | # | 0 | |a Corporate reorganizations |
| 700 | 1 | # | |a Kātz, Barry |d 1950- |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=941548 |
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CHANGE BY DESIGN HOW DESIGN THINKING TRANSFORMS ORGANIZATIONS AND INSPIRES INNOVATION